IF YOUR GROWTH ISN’T RAPID, SCALABLE AND EFFICIENT - YOU NEED GOSSAMER.
When your B2B SaaS needs marketing to deliver more.
Unlock commercial growth for your Fintech, AI or HRtech startup with data, academic rigor and modern marketing thinking.
MODERN B2B MARKETING
Comprehensive
Strategy
Laser in on your target market while ensuring no avenue of growth is left unserviced. Boil the bucket with account-based marketing; warm the ocean with broad industry targeting.
Data-driven Commercial Impact
Intimately understand the impact of marketing effectiveness without losing sight of the bigger picture. Marketing has a commercial mandate, not a “colouring in“ one.
Intentful, Positioned Campaigns
Understand your audience beyond front line targets or remote decision makers. Ensure all touchpoints serve a cohesive strategy.
STARTUPS, SCALEUPS, SERVICED
Early-stage Startups
Seed and Early Bootstrapped
You don’t have a specialist marketer in your team to bring an exceptional vision to market, but want to build right from day 1.
Tight budgets mean you’re often working with ambitious, yet inexperienced talent.
Traditional marketing leaders are often expensive and not “hands on”; experience and direction alone is not enough.
Fast-growing
Startups
Venture Capital Series A and Series B
You’ve won early success with an exceptional product and vision, now you need a efficient and scalable marketing program to continue expanding while laying the foundation for long-term growth.
You need experienced marketing leadership that can outmaneuver the competition, not simply outspend them.
You’re looking for cohesive campaigns, not simply fixing what hasn’t worked and doubling-down on what has.
Established
Scaleups
Private-Equity Growth Scaleups
Your strong, established business has attracted Private Equity interest, now you’re looking for ways to challenge your marketing team to think outside their comfort zone.
Efficiency and effectiveness are the name of the game; how will marketing help the path to profitability or ensure the rule of 40 is met?
A jarring marketing leadership change can often lose the knowledge and talent of your team, but fresh perspectives are needed.
Marketing
Advisory
Individual Projects For All Company Sizes
You have a strong idea of what you need to do and where you need to go, but lack specialist insight on core marketing topics.
Done is better than perfect, and you’re looking for quick answers with a high degree of confidence.
You urgently need to plug a short-term gap in your marketing team.
CASE STUDIES OF SUCCESS
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"Derrick consistently delivered a commendable performance, embodying the qualities of dedication, creativity, and strategic thinking. His ability to navigate the rapidly evolving fintech landscape has been instrumental to our organization's success."
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"Derrick's extensive digital marketing expertise has been a great resource for the company. Thanks to his strong knowledge and experience in this area, we were able to launch a new website, new branding, and new marketing channels that we had previously not maximized."
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“I want to emphasize again how well you are doing on LinkedIn, your CTR rates are in the top 1% of our clients! In fact, it's incredibly rare to see [this performance] on LinkedIn. with the benchmark being between [60% and 70% lower] so congrats on this success!”
LinkedIn Account Management
LET’S GET IN TOUCH
What can marketing do for you? Let’s discoss over a 30 minute discovery call.
Not convinced yet?
Based on 15 years of global experience across Europe, the US and Africa, Gossamer blends data, a commercial mindset and an unyielding desire to out-maneuver, rather than out-spend, the competition.
Get in touch if you want to:
Generate 45x pipeline for every marketing cent spent
12x qualified inbound leads
Win industry and technology awards to boost credibility and awareness
Create a high-performance marketing team that enables sustainable growth over the long term
THE GOSSAMER MODEL
The Anchor of Marketing - Diagnosis and Strategy
The Net of Marketing - Tactical Channels and Enablers
Marketing is a multi-layered discipline needing skills across content, branding, digital and offline demand generation, reputation and beyond.
In isolation, each areas effectiveness is limited. Together, they weave the fabric that businesses rely on for sustained growth in a competitive market.
Gossamer takes an intentful approach to all aspects of marketing from diagnosis and strategy that form the “anchor“ of your effirts, to the tactical channels and enablers that let you capture demand. We blend tried and tested principles of the discipline proven over decades of academic research with modern marketing thinking.
Strategy, technology and creativity weave together to form the Gossamer model of marketing.
